A term coined by Douglas Rushkoff in an episode of PBS's "Frontline" entitled "The Merchants of
Cool." Mooks are archetypal young males(teens-early 20s) who act like moronic boneheads. They are self centered simpletons who live a drunken frat-
boy lifestyle(or are frat-boys). Examples can be found anytime someone watches "
Jackass." Rushkoff claimed that the media glorifies this ideal and stifles natural self expression, however, some people might argue teenage boys have always acted like morons(its actually a
long-standing stereotype). Nonetheless, standardized conformist
dumbass-culture behind a veneer of exhuberance is a scary notion indeed.
Opposite of Mooks are Midriffs; oxymoronic innocent skanks who are modeled after Britney Spears.
