*enters party*
I can't believe it's this lit.
*eats dank food*
I can't believe it's this lit.
*Puppy is being cute af'*
I can't believe it's this lit.
*Jan starts streaming with Gorm*
I can't believe it's this lit.
A popular phrase to say when you are currently in denial that what you have been served on your warm toast is not butter, but rather, margarine.
The phrase became especially after a brand of margarine used it as their name, to show just how their margarine was more similar to the real thing, however, now it's pretty normal that margarine tastes like butter.
Person A: This toast is so tasty. What is the brand of butter you use?
Person B: That's not butter, that's margarine.
Person A: What? I can't believe it's not butter!
is when you see an ugly person that has some how made themself look attractive through clothes, make-up or other non-plastic surgery enhancement. To test this on someone after a few cocktails (less than three) consider if you would park the love rod in the ham wallet. If yes: "I can't beleive its not butter!" - if no: see fugly.
"Wow, have you seen what Sally is wearing? She's sort of cute now."