by Monoblanco February 21, 2020
by beans and bullshit April 29, 2022
Usually, in a mainstream or social media context, jargon to describe the way in which an event or process will be perceived. Often used with other political jargon - notably virtual signalling, where the "signal" is intended to generate a specific and ideally positive public association ("good optics").
Shell Exec (1): "We've just made £8 billion in profits from selling super-priced oil, and the northern hemisphere is heating up like crazy. We need to soften the optics. How about we chuck a few million quid at those desperate muppets at British Cycling?! Worth a shot?"
Shell Exec (2): "Blatant virtue signalling - you never fail Hank - I think that could be the most transparent bit of greenwashing in history! But those lycra boys will never buy it..."
British Cycling official: "wow, thanks, guys; we always knew the oil industry was really nice."
Shell Exec (2): "Blatant virtue signalling - you never fail Hank - I think that could be the most transparent bit of greenwashing in history! But those lycra boys will never buy it..."
British Cycling official: "wow, thanks, guys; we always knew the oil industry was really nice."
by Happydayseveryday November 03, 2022
Often in a mainstream or social media setting, the way in which an event or process is perceived by others. Often related to the act of virtue signalling - optics are how a signal will be received/ "look".
Shell marketing exec (1): "we need to signal that our company is all about saving the planet, not making £8 Billion profit - and sponsoring those desperate muppets at British Cycling for a few million quid seems like a no brainer"
Shell marketing exec (2) "you've got it - the optics are great, although surely those fresh-air lycra boys won't buy it?!"
British Cycling: "thanks guys, you're so lovely, we cyclists always knew the oil industry was our friend"
Shell marketing exec (2) "you've got it - the optics are great, although surely those fresh-air lycra boys won't buy it?!"
British Cycling: "thanks guys, you're so lovely, we cyclists always knew the oil industry was our friend"
by Happydayseveryday November 03, 2022
by Hotel 6 December 21, 2016
by rockin randall 1973 October 01, 2009