Usually used when referring to something that is somehow
affiliated to the east coast. This phrase is also used when referring to a person's actions, an article of clothing, an object, et cetera, and how they relate to east coast
stereotypes.
When using the phrase,
that's so east coast, usually, you would hear it come from "east coasters" (people who were born on the east coast) or from people who were born on the west coast who think they are as cool and preppy as the east coasters.