Guerilla Marketing is a verb, and is described as the act of mass promoting a product or event in public. In most cases, this is the object of placing a flyer for an event in the hands of a person, or placed on their automobile.
The street teams "Guerilla Marketing" tactics, brought in about three hundred people to a performance hosted by NLCProductions, and all they did was place flyers on car windows!
by Nizzo October 26, 2005
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by BurkhardB August 2, 2011
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A marketing campaign often designed (although not necessarily) as a larger game, challenge, or treasure hunt. Begins life focused at a small, tight core group and spirals its way out in a predictable and controllable fashion into the mainstream consciousness. The eventual goal is to create as much user-generated excitement and subsequent media interest as possible, while only spending marketing dollars on the product itself. First coined by Frank O'Connor of Bungie.
by Spoonie11 February 11, 2007
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Political campaigns are now resorting to interstitial marketing to spread their message amongst young voters.
by Arunabh Das Three May 25, 2008
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Person 2: Probably not. MLMs are scams. You'll most likely overwork yourself with a minimum wage salary.
Person 2: Probably not. MLMs are scams. You'll most likely overwork yourself with a minimum wage salary.
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by VAKI5 May 14, 2005
Get the one-to-one marketing mug.The unethical practice enabled by the rise of wiki technologies and communities, of creating and promulgating false and deceptive information, e.g. nonexistent celebrities, events, organizations, ideologies, theories and other phenomena.
He created and promulgated a character who never existed for a Wikipedia entry relating to the iconic TV series, "I Love Lucy," a perfect example of black marketing.
by gatheringman December 30, 2009
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