Company which has created a cult of whiners who don't know how to shut up. Steve Jobs is the leader. Cult members are also known to confuse large price tags and shiny objects with good value.
The first computer company that marketted a preassembled PC. Started by Steve Wozniak and Steve Jobs somewhere around 1976. This company grew a cult-like following of users.
In the beginning Apple said, "Let there be home and educational computers and let them be totally proprietary and we shall make tons of money." And they were pretty good. Then IBM said, "Lets build some small business computers and make the achitecture completely open and lots of people will make lots of money and we'll create a whole industry." They were good, too. Then Apple said, "IBM is an evil empire. Apple computers are for the rest of us." All I have to say is IBM gave birth to Dell, Compaq, ATI, etc., etc., and (unfortunately) turned Microsoft into a real evil empire. What has Apple done except try to enrich themselves?