Pronounced "chezzla bro"
Origin: Vancouver/West Vancouver/Whistler/North Vancouver area in
Canadaused by people associated with snowboarding and or extreme outdoor sports.
meaning: similar to "chach"; is a person who follows trends and wears expensive trendy clothing but comes off as a douche
bag and is chauvinistic. Tends to be loud and obnoxious, likes to show off, but is characteristically naive,
immature, self-important, and sleazy.
chez la bros like wearing lacoste and other trendy
name-brand clothes and are brand conscious. although they may appear clean cut and are well-groomed they give off a sleazy air.
I don't go to that bar any more since all those chez la
bros took over.
Dude, don't pop your collar: you look like a chez la
bro.