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1. Anything pertaining to Jay-Z and D. Dash's Rocafella empire, including the record label and clothing company.

2. To show off or wear very attractive, high quality clothing to a mall or school etc, or other place of gathering of people, sometimes to get noticed.
1. Yo' that new song by the Roc is tight

2. How bout' you roc your green and red Air Forces to the party tonight?
ROC by Xavier Rodriguez November 15, 2003
Related Words
rock rock star Rocco Rocky rocket Rock 'n' roll rocker Rochester Rochelle Roc
Airport code for the most lamest city in the United States with a disproportionately violent crime rate: Rochester, N.Y.
Damn, since I have to fly into Rochester, I better wear a bulletproof vest to protect my back!
ROC by Piranha September 30, 2006
Return on Capital. Net income (or profit) before extraordinary items, interest expense and income taxes, divided by weighted average cost of capital (WACC). Shows how effectively a company is employing its capital (shareholders' equity and borrowings) to generate profits. Still widely used to evaluate financial institutions, but of limited use in other sectors.
"Cash flow remains strong and ROC employed moved up from 9.6% to 10.1% on a moving annual total (MAT) basis...."
ROC by Seahen January 27, 2006
1. The Airport code for Rochester International Airport.
2. The adopted name of Rochester, a play on the nickname of Roc-a-Fella Records. Generally used by idiots and morons, who want to make Rochester cool, which real Rochesterians will assure you, is not.
1. What time does the flight arrive? Look for ROC flight 114.

2. White Kid: Yo, kid, I'm from the ROC, the R-O-C, mah shniggies!
Kid with a brain: Fuck you. (punch)
White Kid: Ow.
Jay-Z: Quit stealing my word, you prick.
ROC by Alex in Rochester August 30, 2005
Hacker, Cheating Noobs SuX, thats the reason why ROC was born
ROC by TaurusBully January 13, 2008
Slang for Rockland County, NY not rochester...who the fuck is proud to be from rochester!? home to some of the sickest parties and the top underage drinking capital of the world.
proud to be from tha ROC!
Roc by bdubs December 28, 2005