100% Union made clothing brand. They make converse style shoes that are just as good quality as but unlike the Nike owned converse, aren't made by children in sweat shops. If you like cons, go out and buy No Sweat instead.
Derived from a "Garfield" comic, a "no sweat sarge" is when in a first person shooter video game, you (with or without your team) feel that you can clutch the game and win with an overly-tactical loadout, strategy, and/or calculated style of gameplay.