To be exposed as a complete fraud and have your career ended by this, or at least lose the majority of your fanbase.
Rick Ross (the rapper) was Ja Ruled in 2008 mainly due to 50 Cent, it was found out that he was a CO in a prison and had little to no criminal record. Furthermore his "baby mama" exposed him even further. This almost completely ruined his career, thus he was "Ja Ruled".
To have wild wild sex. Usually pinning someone up to a wall and given'r. Suggesting a women is on the rails of a train track and you keep pulling her into the station.
When you get rauted because you trusted a loudmouth incompetent person.
This phenomenon has its roots in Shivsena's Sanjay Raut uprooting Uddhav Thakrey's Political career.