When people come to the defense of a product/company in order to defend their purchase/usage of said product and, in turn, their ego.
Bill: Christ, the PS4 is way expensive and there really isn't many good games coming out for it
Ron: Fuck you, if you can't afford it maybe you should stop working at McDonalds
Bill: Here comes the Sony defense force
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Jeremy: This band isn't how they used to be
Paul: Then stop listening to them, turn off your computer and stop having opinions that contradict mine.
When Jesus is threatened, he is known to go into this stance. He has much higher defense ratings, but he is much slower and vulnerable to crucifictions.