Brand Boggling is a process of discovering great brands, suggesting how a brand can improve, or even coming up with an idea for a completely new brand. The term can be shortened to boggling if you are being informal.
A dance named after Jamaican Dancehall Master , Mr. Bogle. Most notably performed by the character Daisy Steiner in the BBC series 'Spaced' spawning the infamous line:
"THAT WAS RESEARCH!"