When you tell a huge lie to get ahead in
the world, gather
street cred or to gain advantage with the ladies. Based on
the realization that NBC's anchorman has been less than truthful in some of his reporting.
Bro #1: Dude, I finally got Missy to go home with me,
it was awesome.
Bro #2: Fuck you, no WAY, she turned you down at least eleven times.
Bro #1: I know, I had to totally use the
Brian Williams to get in her pants.
Bro #2: Dude you are
the master.