A wrestling term. The combination of shoot (real) and work (fake). Shootwork is where something happen's where a fan doesn't know if it was planned or unscripted. This is occasionally used to create unpredictability and to spice things up..
Cena's take down of Reigns last week was a perfect example of a shootwork. Cena was dropping truth bombs yet still remaining in character.
The act of networking meaninglessly using tools such as LinkedIn, ZoomInfo, etc. where no real benefit of association is expected or experienced.
I got three requests to join someone's Network on LinkedIn today. Total shitworking. I've only talked to one guy at a conference once six months ago. He must be looking for a job and doing some shitworking to build up his Rolodex.