A bullshit marketing term car companies made up to sell their shitty oversized pickup trucks. Truck "month" is actually done year-round instead of a specific month, but car companies hope the dumb hicks who buy their trucks won't notice.
Dumb hick: Yee-haw, I'm gon buy me a Ford F150 cause the picture box says it's truck month!
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".