"these unprecedented times" refers to an overused phrase describing the COVID-19 global pandemic. This overuse was most evident in public statements by schools and universities, politicians, corporations, and health authorities. Over the course of the pandemic, Twitter users began to mock this public relations cliché, by associating the phrase with the wider COVID-19 meme culture.

Variations include"these challenging times," "these uncertain times," and "these trying times."
During these unprecedented times, we must come together and we will survive this new normal.
by SamuelleDeChamplaine April 30, 2021
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the PR marketing-friendly term that business use to describe the state of pandemonium caused by coronavirus in 2020.
During these unprecedented times, our business will still be here for you, we are your friend, we will make you happy.
by Lam Sauce May 31, 2020
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A dispensation of time where you are expected to be ripping your hair out, growing a beard, supermanning women, leaving your new wife to sneak off with Larsa Pippen, get as many women pregnant as possible all at once like Nick Cannon, and of course use lots and lots of hand sanitizer, also known as 2020.
These are some unprecedented times. It turns out we survived the pandemic and now I'm 30lbs bigger with 3 kids on the way and I have to explain to my wife where I've been.
by JaVonni Brustow May 31, 2021
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