When the writers of a film run out of funny and interesting dialogue and resort to using a pop-culture reference as a cheap gag.
"Hey Erik?"
"Yeah Chris?"
"What should we have the wizardman tell the kids to continue the plot in a funny way?"
"idk, make him say "Scooby-Doo this crap", that'd be hilarious."
Nickname given to bales of marijuana thrown overboard or out of airplanes. Origin is reportedly from members of the US Coast Guard in the area of Southern Florida.