When something gets inspired off of an original brand. The company then starts to make the brand they wanted and steal the design from that other brand they copy. (example: Dr. Thunder is ripped off of Dr. Pepper)
Ryan: Hey D, What you up to?
Dean: Nothing much, bro...
Ryan: I was hired to a company that makes Crunch-Kats!
Dean: Whats that?
Ryan: A chocolate Wafer Bar
Dean: Are you f-cking serious? That's an off-brand!
The measure of an emotional and over zealous consumer in an upwardly charging market, also known as a bull market. It's characterized by rising asset prices, increased investor confidence, and favorable growth in the markets, bro.
The frothability was evident as over-zealous consumers eagerly engaged in bidding wars, drivingproperty prices to unsustainable levels reminiscent of previous speculative bubbles.