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live the dream 

An expression that one must thoroughly live out. Living the Dream is not common, and is most commonly expressed by college students on vacations, and members of Aughintober Pipe Band. LTD - Short for live the Dream. Not everyone can LTD.
you've gotta live the dream man, it's the only way
live the dream by thehorseltd April 23, 2008

Sell the dream, live the nightmare 

The mantra of every salesperson alive, they promise the client unachievable results if they just sign on the line. Once the dream is sold, the operations team then needs to unravel the web of deceit sold and "recalibrate" the client's expectations (i.e., the nightmare).
Todd: " How did we lose our biggest client last week?"

Tyler: "It seems once they talked with Operations they realized there was no way they could make that deadline. Another classic example of 'sell the dream, live the nightmare."