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it reached locals

Locals most of the time it's just normal people who aren't stans and are lowkey boring. So when something "reaches locals" it's something usually the mainstream public wouldn't be that familiar with
e.g: the korean lesbian billionaire couple (Yves and chuu) became extremely popular outside of the orbit community with some thinking it was true , therefore it reached locals (although that was the point entirely I'm pretty sure)
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it reached locals

locals are non-stans or in simpler words, normal people, and you would say this phrase when something that would originate in the stan community but ended up becoming so popular it reached normal people.
example 1: lesbian Korean billionaire couple aka. chuuves it was (and still is) an inside joke, although I do think the point was to reach locals

not so specific example: *artist*'s teaser photo goes viral and becomes a meme between their fans but it becomes so popular that, it reached locals
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