grift (grft) Slang
n.
1. Money made dishonestly, as in a swindle.
2. A swindle or confidence game.
v. grift·ed, grift·ing, grifts, Grifter
v.intr.
To engage in swindling or cheating.
v.tr.
To obtain by swindling or cheating.
Softening your real views, on social media, in order to pander to a broader audience for money making purposes.
Jimmy D does “soft-grifting” on his podcast. He peddles a few of his milder progressive views, but he mostly takes hardright political stances because that is where the audience and the money is.