fractal marketing 

Fractal marketing is the process by which a product or service is promoted through modern electronic media and is subsequently picked up and scattered by potential consumers.

Whereas viral marketing presupposes that a consumer is infected with the intended message, fractal marketing reflects that the consumer modifies the message: it's still part of the snowflake's pattern, just a unique piece of it.

An example of fractal marketing would be Apple's Switch campaign of 2002 and Ellen Feiss's subsequently marketed web identity. They are affiliated, they are part of the same pattern, but this outcome could not be predicted by Apple.

fractal marketing by Olwen Lloyd December 9, 2008

fractal marketing 

Fractal marketing is the process by which a product or service is promoted through modern electronic media and is subsequently picked up and scattered by potential consumers.

Whereas viral marketing presupposes that a consumer is infected with the intended message, fractal marketing reflects that the consumer modifies the message: it's still part of the snowflake's pattern, just a unique piece of it.

An example of fractal marketing would be Apple's Switch campaign of 2002 and Ellen Feiss's subsequently marketed web identity. They are affiliated, they are part of the same pattern, but this outcome could not be predicted by Apple.

fractal marketing by Olwen Lloyd December 12, 2008