Rule 1 and 2

In the context of dating, "Rule 1 and 2" is
Rule #1: Be attractive
Rule #2: Don’t be unattractive

Q: How do I get matches on Tinder?
A: Follow rule 1 and 2.
(other example);
YOU MATCHED WITH KATIE ON 8/12/22;
Chad: Yoor bootyfull
Katie: All these other guys are trying to demonstrate their grasp of written English in their first message to me, but not you. You're different. I like you

Bob: Chad, how the fuck did that pickup line work?

Chad: Rule 1 and 2...