An acronym for "Right Wing Noise Machine" referring to the ubiquitous and organized media presence of right-wing opinions on radio and television, ie Rush Limbaugh, Bill O'Reilly, Glenn Beck, Sean Hannity, Sarah Palin, Dr. Laura, Michael Savage, et al.
The screams of "death panels" echoed across the RWNM during the health care debates.
In sales terms, a whale is a prospect that is significantly larger than an organization’s average customer.
Whales are large and extremely difficult to close. Due to their immense size, they are highly sought-after.
A whale is typically identified at first by a whale hunter on the sales team, but often requires cross-discipline participation in order to close; this includes assistance from operations, engineering, creative, client success, and business development teams.
"Shit...the sales director chewed me out on the sales call this morning. He's totally pissed that I have nothing in my pipeline. I've been focused on this one whale for so long that I haven't had time to prospect for normal-sized deals."