Intentional Enshittification

The deliberate degradation of wages, jobs, products, or services by those who control them, as a strategy for extracting maximum value from locked-in users or workers. Intentional enshittification occurs when platforms or employers consciously decide to make things worse because they can—because switching costs are high, because alternatives have been eliminated, because workers are trapped, because users are addicted. Each degradation is calculated: how much can we cut before they leave? How much can we extract before they break? The process is not accidental but engineered, not inevitable but chosen.

Intentional Enshittification Example: "The app could have maintained quality, but once workers depended on it for survival, they intentionally degraded pay and conditions—not market forces, but Intentional Enshittification, the deliberate poisoning of your own product because you own the only well."

Intentional Enshittification by Dumu The Void March 12, 2026