When someone/a company creates a new brand identity and it is boring and blah (bland) - doesn't do anything for the brand and is pretty much worse than the brand was to begin with.
Customer 1: Did you notice the new logo for that computer store.
Customer 2: Yeah man, but it's boring. They didn't do anything to it. All they did was get themselves a new bland identity. They'll go under in a month.
by DaveMK March 2, 2010
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when a gta 1-0 or base player makes a new channel + gt, to upload people who are up on them/ they lost to. 🤡
shxt new identity random
by Kinsu ix July 1, 2021
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These people make new identities over a video game because they either get bullied into making one or don’t want to get uploaded
by a ã…¤ March 10, 2022
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Every time he goes out people approach him on the street and tell them how much he helped them.... And he's like "What, wait... I never said that." And then he realizes that IT WASN'T HIM! IT WAS HYM! ME HYM! And then he cries like a bitch about it because he wants the 80,000 a month he gets on patreon but he KNOWS that he's defrauding them! He can't tell the truth because he'll lose everything! And NOW, he's trying to rally politicians behind him like Tulsi Gabbard and Dan Crenshaw, collude with the media, BEGGING them to protect him so he can pretend to be a religious thought leader! Even though HIS THOUGHTS aren't what made those people throw their money at him! Lookathimlookathimlookathim! He's "Duplicitous" now! Ahahahahahaha! Look. He's going to try to beat me to the punch and kill the creature before me. Jordan... If a casual gaze from me was enough to SHEAR YOU TO YOUR CORE... What are YOU going to do the the creature!? If The Humbling River that is my soul washing over you was enough to rend the spirit from your meat Gundam... What hope do you possibly have against the creature? What are you going to do when I get there!? Silence me!? Super-bosses are immune to status effects you idiot! What accessory do you think I have equipped!? AAAAAHAHAHAHAHAHAHAHA! AHA! AAAAAAAHAHAAAAA! Take a guess! AND I'M SUPPOSED TO HUMBLE MYSELF BEFORE HIM!? And not ME Hym but HIM HIM!? BAAAHAHAHAHAHAHAHA! What happens when you kill it, Jordan?
What are YOU going to do when the creature RESURRECTS ITSELF FROM THE DEAD!? BET YOU DIDN'T THINK OF THAT! Did you!? All of the religious people that watch and I bet NOT A SINGLE ONE OF YOU THOUGHT OF THAT! Ye of little faith! I bet you all thought "You can't kill God" or "God isn't real". And THAT is exactly how I know that you can't do it! It's too late. You didn't think of it fast enough. 0 out of 9 billion. You know what? If you thought of it, good for you, you clearly get it. So, what I'm going to do is take challengers inbetween rounds and whoever thought of it gets first dibs.

Hym "Wow guys! One case of mistaken identity and you let a LITERAL NIETZSCHIAN MEGALOMANIAC CHARLATAN make a FRANTIC POWER GRAB while taking money under false pretenses. Grabbing up the half the media, a few fringe politicians, SEVERAL religious communities. Jesus christ! Do you SEE how you keep getting the Hitlers!? He isn't CLIMBING some hierarchy... YOU'RE SHOVING HIM TO THE TOP! OH PLEASE DADDY CRUSH US UNDER YOUR IRON FIST! FASTER DADDY! I'm not saying he's Hitler but HOLY SHIT."

Dr. JeepJorp "YoU sHoUlD bE pRaIsInG mE fOr My LaUdAbLe AmBiTiOn! Or imitating/worshipping me (Because those two words mean the same thing to me). What do you mean 'I'm talking to disaffected young men'? I wasn't talking to those useless weasels! I've solved the riddle of the human mind! I, the golden prophet! It's right here in this Bible!"
by Hym Iam March 27, 2023
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When a user-member on the BeatYourTruck.com forum can't decide on a permanent avatar and so eludes to a recurring format of unfamiliar and somewhat uncomfortable recognition.
At first I didn't recognize that avatar, but upon closer inspection it turns out that noob moderator has a mixed identity.
by bytfriday August 20, 2011
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The historic root of human dysfunction. The sense that each of us belongs to a group - or tribe - from which we derive our idea of who we are, what we call ourselves, what we believe, whom else is a member and who is excluded.
Whether rooting for a sports team or voting along party lines, we divide ourselves into 'us' and 'them', as humans have done for millennia. It leads us to war. At a minimum we endure a chronic state of para-warfare.

He could not fathom how she had voted for Biden! She in turn looked with speechless amazement at his mindless devotion to ... she could not bring herself to utter that reviled name! Neither could ever change the other's mind by an inch. They were exemplars of tribal identity, each believing their side was right, the other side wrong, the finding of middle ground a fantasy for Springsteen/Jeep commercials during the Super Bowl - itself a tribal enactment - and nothing more.
by Monkey's Dad July 27, 2021
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The historic root of American dysfunction. The sense that each of us belongs to a group - or tribe - from which we derive our idea of who we are, what we call ourselves, what we believe, whom else is a member and who is excluded. Whether rooting for a sports team or voting along party lines, we divide ourselves into 'us' and 'them', as humans have done for millennia, and at present we endure a state of para-warfare.
She could not fathom how he had voted for Biden! Could he not see that he was a senile communist who was out to turn America into... well... into something... a socialist state where voter fraud would flourish, where vaccination was mandatory, like enforced mask wearing, which is exactly what the Nazis did?? She had heard it on TV.

Her friend looked with speechless amazement at her ethical, moral blindness, at how she could possibly have had her soul sucked dry by Rush, that imbecile, before having it entirely excised by Fox, how she could find a single redeeming quality in... he could not bring himself to utter the name... in that vacant-eyed, failed racist sea slug of a moronic, narcotized lying narcissistic gameshow host who wanted to overthrow our cherished democratic ideals and establish himself as dictator, as Putin's brain-dead errand boy!

Neither could ever change the other's mind by an inch. They were exemplars of tribal identity, each believing their side was right, the other side wrong, the finding of middle ground a fantasy for Springsteen/Jeep commercials during the Super Bowl and nothing more.
by Monkey's Dad July 26, 2021
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