A made-up word used by TV news producers or assignment editors who should be mouth-punched; often used by people who think it's a more eloquent way of admitting fail.

A made up word used only by newscasters to show off that they're doing the job they're paid to do. A poor attempt to make the word ‘effort’ into a verb. To make it sound like something simple is tough to do, so they’re making extra effort. Often used as a stall when a report isn’t ready.

The use of physical or mental energy to do something; exertion.
A difficult exertion of the strength or will: It was an effort to get up.
A usually earnest attempt: Make an effort to arrive promptly.
Something done or produced through exertion; an achievement: a play that was his finest effort.

To give effort

verb, to be attempting to

The acts of putting forth effort, either in the thinking stage or action stage, in order to complete a task.

Utilizing your best efforts to accomplish a task