To take anothers idea and use it for ones own personal or financial gain.
As with Dan Brown ripping his Da Vinci Code book from the book the Holy Blood and the Holy Grail, many names and references translating identically.
"It was my idea to improve our sales targets but that little shit decided to do a Dan Brown and now he's got all the glory."
by DeadlyDazza March 22, 2007
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