AADC effect

The phenomenon when the box office success of one Indonesian movie, e.g. "AADC: Ada Apa Dengan Cinta?" (2002) whose title means "What's Up with Love?", is immediately followed by the emergence of many Indonesian movies with similar themes

After "AADC: Ada Apa Dengan Cinta?" became a hit, the AADC effect kicked in, and suddenly every new release was another teen romance trying to capture the same magic!