The phenomenon when the box office success of one Indonesian movie, e.g. "AADC: Ada Apa Dengan Cinta?" (2002) whose title means "What's Up with Love?", is immediately followed by the emergence of many Indonesian movies with similar themes
After "AADC: Ada Apa Dengan Cinta?" became a hit, the AADC effect kicked in, and suddenly every new release was another teen romance trying to capture the same magic!
by Emotional Cruiser September 25, 2025
Get the AADC effect mug.