Stag Beer is a lager beer originally brewed in Belleville, IL in 1851. It was bought out by George Heilman and moved to Milwaukee in 1989. It still enjoys a great deal of popularity in Central and Southern
Illinois, St. Louis, and other parts of
Missouri and Arkansas. The vintage appearance of the packaging (
gold label/can with a deer's head) gives Stag Beer authenticity and somewhat ironic hipster credibility. It is also very inexpensive, and most
people consider the quality much higher than the price
tag would suggest. Due to its very low sugar level it is highly recommended as the beer of choice for diabetics. The low sugar levels also lead to the belief that Stag will not cause hangovers, even if you drink a very large amount. The beer has many rabid fans and therefore has developed some colorful nicknames and slogans, including:
"Stag - Steak, Taters, And Gravy"
"Sugar
Free as Beer Should Be"
"Stag - It's not for Beginners"