An American lifestyle brand aimed at those aged 18–22, Abercrombie & Fitch (often shortened to Abercrombie) has over 300 locations in the U.S. due to its extreme popularity.
It operates under a theme of outdoor adventure. For example, the "canoe store" look, and outdoorsy photos employ this tactic. Always in grayscale, Abercrombie & Fitch idealizes the fit, young, and sexy, making use of near-pornagraphic photos — a tactic which has governed controversy. Electronic dance music is played at sometimes 90 decibels, and lighting is always dim in-store.
Abercrombie & Fitch markets itself as an upscale retailer, after opening its Flagship store on Fitfh Avenue. The use of high-grade materials and "body conscious" clothing have spawned the slogan "Casual Luxury," which is reflected in the clothing style and its prices.
Other divisions of Abercrombie & Fitch include:
abercrombie: The children's brand of Abercrombie & Fitch, aimed at those aged 7–14.
Hollister Co.: The Southern California-themed brand, aimed at those aged 14–18.
Gilly Hicks: The Sydney, Australia-themed brand, specializing in women's underwear, aimed at those aged 18 and up.
Ruehl No.925: The post-collegiate brand, aimed at those 22–35. Now defunct due to poor sales.
It operates under a theme of outdoor adventure. For example, the "canoe store" look, and outdoorsy photos employ this tactic. Always in grayscale, Abercrombie & Fitch idealizes the fit, young, and sexy, making use of near-pornagraphic photos — a tactic which has governed controversy. Electronic dance music is played at sometimes 90 decibels, and lighting is always dim in-store.
Abercrombie & Fitch markets itself as an upscale retailer, after opening its Flagship store on Fitfh Avenue. The use of high-grade materials and "body conscious" clothing have spawned the slogan "Casual Luxury," which is reflected in the clothing style and its prices.
Other divisions of Abercrombie & Fitch include:
abercrombie: The children's brand of Abercrombie & Fitch, aimed at those aged 7–14.
Hollister Co.: The Southern California-themed brand, aimed at those aged 14–18.
Gilly Hicks: The Sydney, Australia-themed brand, specializing in women's underwear, aimed at those aged 18 and up.
Ruehl No.925: The post-collegiate brand, aimed at those 22–35. Now defunct due to poor sales.
Abercrombie & Fitch's slogan is 'Casual Luxury.
Abercrombie & Fitch use high-grade materials in their clothing, which makes it more expensive than your run-of-the-mill brand.
Often a subject of criticism and controversy, Abercrombie & Fitch have exploded in popularity.
Abercrombie & Fitch use high-grade materials in their clothing, which makes it more expensive than your run-of-the-mill brand.
Often a subject of criticism and controversy, Abercrombie & Fitch have exploded in popularity.
by excelmist November 21, 2010
Get the Abercrombie & Fitch mug.to dress in a way which provokes raging self-justification. Often companions offensive racial epithets and preworn jean s and baseball cap brims.
by Django Reinhardt January 22, 2005
Get the abercrombie mug.someone really cool and preppy who often wears abercrmobe and fitch...not american eagle considdering that store is for poor people...a lot of times bi
by Jacob Cameron Brown December 18, 2007
Get the abercrombie and cool mug.I am like seriously exhausted oh hearing people talk trash about abercrombie.(or any place that is similar (aero, american eagle, hollister, Abercrombie and Fitch). There is aboslutely nothing wrong with any brand that is considered preppy by a majority. I would call myself a prep and do not see a problem wiht it at all. If getting good grades, being liked by alot of people, having yahts, and being comfortable enough with ourselves to express it through material items then so be it. I'm terrible sorry if your not skinny enough to waer abercrombie, don't have enough money to wear or just don't have that much of a fashion sense then you are trully missing out on alot. And no, I don't think im better then everyone else, I just know that if you really hated the brand then just stop talking about it. I am willing to pay the extra dollars to have clearly declare the two words abercrombie and fitch across my chest. And seriosuly abercrombie is not expensive try actualy desinger labels like Gucci, Versache or Prada and then you will relaly understand the meaning of expensive clothes! As long as I or my parents can afford it, i will continue to buy this brand and proudly wear it! I love Abercrombie and Fitch and you should too!
non A%F girl- omg abercrombie is so preppy i hate, people should spen money on other things
A&F girl- Your Jeolous!! That's right J-E-O-L-O-U-S! JEOLOUS!
I love Abercrombie and Fitch and you should too!
A&F girl- Your Jeolous!! That's right J-E-O-L-O-U-S! JEOLOUS!
I love Abercrombie and Fitch and you should too!
by CarlyPrep October 9, 2007
Get the Abercrombie and Fitch mug.Prep: Ew. Shes wearing Abercrombie. Why is she sitting with those losers
Prep 2: Didnt you hear? Shes the Abercrombie Goth
Prep 2: Didnt you hear? Shes the Abercrombie Goth
by Abercrombie Goth February 19, 2009
Get the Abercrombie Goth mug.A store that is super overpriced (for me) when the most expensive thing IN the store is the little A&F loge on the clothes. I dont really care if chicks wear it, spending thier dads money then bitching when he doesnt give them enough money for a 4th year at beauty school because she dropped out the other 3. Now guys is a whole different story. those guys are just fags, who normally grow up in quaint little suburbs, and act like thier black.
Me: Dude what ever happened to that Lance guy?
friend: oh yeah that guy who always wore hollister and abercrombie and fitch?
Me: Yeah,the faggot.Did he ever come out?
Freind: I dont know, i heard he got caught with a little kid in his bed.
Me: no way!
Friend: Yep, hes over in Minnesota state Pen. But now i hear hes Abercrombie"s Bitch.
friend: oh yeah that guy who always wore hollister and abercrombie and fitch?
Me: Yeah,the faggot.Did he ever come out?
Freind: I dont know, i heard he got caught with a little kid in his bed.
Me: no way!
Friend: Yep, hes over in Minnesota state Pen. But now i hear hes Abercrombie"s Bitch.
by bush hates blacks September 25, 2005
Get the abercrombie and fitch mug.amy: " i dont fit in abercrombie and fitch anymore !"
danielle: " you should shop at abercrombie and fat bitch ! like me"
abercombie and fat bitch
danielle: " you should shop at abercrombie and fat bitch ! like me"
abercombie and fat bitch
by sexichicka January 21, 2010
Get the abercombie and fat bitch mug.