You know that stuff most people drank as a baby right? How about you try our new product! Its milk but so fucking rotten and expired and old that it becomes solid. Even the hobo from across the street loves it! Forget milk, THIS IS CHEESE.
Milk: Man cheese is hot, I wish I was as hunky and as handsome as cheese. But I'm not solid.
Cheese: I WILL DEVOUR YOUR SOUL