I added a few
shame links to my blog post so people don't have to do their own research about the bad guys.
Split screen, Duet videos where people throw shade is a form of
shame linking. It's like pointing at someone's misfortune and yelling "Look at how awful they are!!!"
Shame linking can be a form of digital bullying if the person/entity hasn't already been cancelled. Shame links can go viral due to schadenfreude.