Adness

Adness is defined as advertising that generates a negative reaction from the very people it’s trying to persuade. The broken social contract between advertisers and consumers is the root of all adness.

Examples of adness include advertisements that violate the social contract by blocking content, invading personal spaces, employing shocking or deceptive tactics to get attention, using “adspeak” instead of conversational language and delivering inappropriate messages at an unsuitable time. The term was coined by Carton Donofrio Partners in 2010. In an effort to take a stand against adness, the Baltimore agency launched www.StopTheAdness.org to inspire change within the advertising industry.

Boy: Ugh, this pop up ad overtook my screen.
Girl: Annoying. That's adness.

Boy: I hate these tampon ads that air during football games.
Girl: Ha. That's adness.

by Cultured_81 April 15, 2010

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adely

An amazing friend who will never let you down she has a big forehead but a big heart as well. She'll be by your side to support you no matter what

That girl is an adely.

by H.myst July 14, 2017

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aded

A = All D = Day E = Every D = Day

Einstein: How long did you have "sex"
Billy: aded my friend

by everydayimsteppingonabeach May 13, 2014

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Ad

The opposite of Ex, as applied to ex-girlfriend or ex-boyfriend. Derived from the Latin - Ex is From, Ad is Toward. Do your ad-girlfriend is the lass you've starting dating, but aren't ready to call your girlfriend.

I'm off out with the ad tonight - 3rd date, you know what that means!

by LeoTheLaugher March 08, 2018

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