When a company, in the midst of a scandal, public backlash, massive recall, etc., tries to cover mistakes by paying actors to pose as normal people and lie in a desperate effort to approve their image.
Tom: Dude, I'm not eating at Taco Bell anymore. Their meat's nasty.
Eric: But I just saw a commercial where their meat's 100% natural.
Tom: That's appeasement advertising. Don't buy into it!
Eric: But I just saw a commercial where their meat's 100% natural.
Tom: That's appeasement advertising. Don't buy into it!
by KoopaKid17 March 20, 2011
Get the Appeasement Advertising mug."Yeah, I was walking the Appalachian trail with this really hot chick from Argentina. My wife won't do that."
by Poet2243 June 24, 2009
Get the walking the Appalachian Trail mug.To have an affair with a woman/multiple women, preferably from Argentina. Email is the main form of communication, although in this case, an actual visit is needed.
Press: Where is Sanford?
Joel Sawyer, Sanford's spokesperson: Uhh...He's... Hiking the Appalachian Trail...Yeah, that's the ticket.
Joel Sawyer, Sanford's spokesperson: Uhh...He's... Hiking the Appalachian Trail...Yeah, that's the ticket.
by kneenuh July 12, 2009
Get the Hiking the Appalachian Trail mug.For a man to have vaginal sex with a woman who is not his wife. Can be used as a reference to a married man having an illicit sexual affair, and deceiving everyone about it by telling them he's doing something else.
"The Appalachian Trail" refers to the woman's vagina.
Mark Sanford, the Governor of South Carolina, flew to South America to see his mistress and told everyone, including his staff, that he 'would be gone for a few days hiking the Appalachian Trail.'
"The Appalachian Trail" refers to the woman's vagina.
Mark Sanford, the Governor of South Carolina, flew to South America to see his mistress and told everyone, including his staff, that he 'would be gone for a few days hiking the Appalachian Trail.'
"Does Bob's wife know he's taking that hot secretary with him on his business trip? Looks to me like he's planning on hiking the Appalachian Trail."
by impulsiveone July 16, 2009
Get the Hiking the Appalachian Trail mug.sandi brown hair which has been frosted and dyed blue -- common in the hills of eastern Kentucky -- common among those who sleep with both their kin and livestock
Did you see that appalachian blue swirl? She orange pitted with her pig. I think it was a prom date.
by floTown Dude May 16, 2009
Get the appalachian blue swirl mug.verb: an even more shocking version of the word "appalling" meaning "Max and Podgorski are shit". This is an interesting concept, whilst also containing a highly objective and factual perception; one which cannot be denied.
by the chosen one2 September 25, 2010
Get the appaling mug.a special "blend" of pooh and hardened cum nuggets that is to be enjoyed as a snack in between rounds of sex, particularly anal. Singed pubic hairs are often added to the mixture for extra texture and flavoring in Venezuala.
Damn, your mom makes some sweet Appalachian trail mix.
I raped your mom. Then force fed her Appalachian trail mix, you dirty man.
I raped your mom. Then force fed her Appalachian trail mix, you dirty man.
by Hot Carl April 22, 2005
Get the appalachian trail mix mug.