Covert Intent Word

One or more words which state something other than—or the opposite of—what the words which have no covert ulterior motive express in a message.

One example of a Covert Intent Word is, “The Test Administrators will do their best to make your testing experience as smooth and stress free as possible.” The word “stress” reminds the test takers that there is such a thing as "stress." And makes anyone who is exposed to that word feel some level of stress—if only by remembering what stress is to grasp what the writer is saying.

by but for October 18, 2017

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Root Word Alliteration

The poetic style which repeats a slightly modified root word to emphasize that root word while creating a rhyme.

Examples of "root word alliteration" are, "love—that unexplainably still unexplained phenomenon which in this era of perfection still makes the world go round—appears to take on a life of its own to grow and is irrefutably known to quickly deactivate reason in order to satisfy one or both lover's needs." And "It's better to be safe than sorry," said a tax-collector to a tax-evader who worked as a stocks and bond trader and wrestled against alligators."

by but for October 25, 2017

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