when you have someone else yank your suit up really high around your waist so that you don't have a horrible vise-like compression on your chest and shoulders while you swim. otherwise referred to as "bad crotch"
On the third Wednesday of each month, it is imperative that one dresses themselves in a wetsuit. This is a long-standing tradition, most likely dating back to 800 B.C.E, and holds great religious value.