A man (typically in his late teens to 30s) who adopts a performative “alpha” persona marked by gym mirror selfies (upper body only), permanent black sportswear, and a diet consisting largely of Monster Energy and Carling. Often associated with blacked-out BMWs or other tastelessly modified cars, an inflated sense of toughness, and online “sigma male” or
Andrew Tate–adjacent views.
Characterised by emotional insecurity,
toxic masculinity, and a hair-trigger temper — particularly after a few pints — making them prone to
unnecessary pub confrontations and loud declarations of dominance over trivial matters.
Synonyms: Fuckboy, Roadman, Gym Bro