Portmanteau of "Charles Shaw," cheap, respectable wine available by the
case from Trader Joe's. A way of life for struggling writers, artists, and other poorly-paid individuals with some self-respect.
Also referred to as "two buck
chuck," "ChaShaw," or simply "
chuck."
In anticipation of a stressful month ahead, Ogilvy
took the opportunity to acquire a
case of Chaw Shiraz for a
cheap, but effective, soporific.