People who strut around like peacocks on pheremones and think that they are largely better than everyone because they wear Abercrombie and Fitch clothing.
by Uwish. April 4, 2010
Get the abercrombie and bitchites mug.Their brand image is all about beauty, and class; to most people its quite frankly vulgar. But this is the interesting thing, the same people who find it vulgar, find it irresistible, and seductive. They cant help but think, by simply buying these expensive clothes, they’re buying themselves into the elitist class the brand sells. Regardless of what people say, it’s a proven fact that the quality of the products these brands sell are better than other retail brands, and you can tell that when you shop there the clothes immediately feel thicker, comfier, the swing tags look and feel expensive, everyone who works there are beautiful; this all adds to its seduction, even if you hate the idea of it all.
What works for these brands are that they tap into our egos. They are either our regular store we go to spend all of Mummy and Daddy’s money, or we’ve been seduced and cant help mixing with the ‘upper class’ and fulfilling our retail guilty pleasure.
You could argue this ideology is wrong, but Abercrombie and Fitch, Hollister, Jack Wills are hugely successful brands, they have selected a powerful target audience which provokes opinions which only adds the their success. You either love it, hate it, or pretend to hate it but secretly love it.
What works for these brands are that they tap into our egos. They are either our regular store we go to spend all of Mummy and Daddy’s money, or we’ve been seduced and cant help mixing with the ‘upper class’ and fulfilling our retail guilty pleasure.
You could argue this ideology is wrong, but Abercrombie and Fitch, Hollister, Jack Wills are hugely successful brands, they have selected a powerful target audience which provokes opinions which only adds the their success. You either love it, hate it, or pretend to hate it but secretly love it.
Abercrombie and Fitch, just another guilty pleasure like sleeping with your girlfriends sister. You know you shouldn't, but shit she's hot!
by Matt Cambridge June 15, 2011
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Aberienes are always the cutest of the group. They have a great sense of style and always look good in whatever theyre in. Aberiene always makes the boys go crazy! They have the cutest smile and the kindest eyes. They make a great friend and know how to comfort people
Youre such an aberiene
by Rocky-Rooster November 25, 2018
Get the Aberiene mug.Its a store in a mall. If you like their clothes great. If you dont then dont buy them. Sure some people dont like destroyed jeans, but hey maybe they dont like the way you dress. It's not preppy its just clothes for those who like them. Next time you call something preppy you might wanna learn what "preppy" really means, or what a "prep" really is. And to make fun of them just because theyre expensive is just gay itself. Its not the clothes that make the man.
by hilton baseball player 92 April 16, 2006
Get the abercrombie mug.A store that charges roughly the income of a small third world country for a garment made for 13 cents in a sweatshop in Guatemala.
Bought mostly for a large and always prominent moose that makes the wearer feel extra special. Also, tee shirts usually include witticisms that sound eerily pretentious and slutty or just the words ABERCROMBIE where everyone can see them. Sometimes "New York" is written on the said shirts, even though Abercrombie's headquarters are somewhere in Ohio.
Bought mostly for a large and always prominent moose that makes the wearer feel extra special. Also, tee shirts usually include witticisms that sound eerily pretentious and slutty or just the words ABERCROMBIE where everyone can see them. Sometimes "New York" is written on the said shirts, even though Abercrombie's headquarters are somewhere in Ohio.
Buying jeans at Abercrombie overcompensates for my lack of friends an individuality. My confidence comes from these dirty looks that must be "envious stares" of my overpriced shirt that's already falling apart and tacky pre-ripped jeans that make me look homeless. Pity me.
by Megerz January 16, 2008
Get the abercrombie mug.The act of showing up somewhere because you feel obligated... but only for one beer because you don't want to stay too long.
by deansick December 18, 2013
Get the abeerance mug.Clothing brand that is marketed to college-age people, but purchased mostly by middle- and high-school students, it seems. Started in the 19th century, it was once a sporting-goods store, in the "hunting things for sport" sense. They weren't doing well in the nineties, so the new CEO decided to revitalize the company by selling stylish, preppy clothing for younger people. He thought that maybe if they sold things at crazy-high prices ($50 for a cotton t-shirt, etc.) then teens and young twenties would somehow buy the clothing because it would be "cool" if it was expensive. Or some kind of crazy reverse-psychology marketing idea. Anyway, everyone thought this was a terrible idea, but as the younger set are often easily confused by marketing ploys, the company became very successful.
Currently, A&F is hugely symbolic in American high schools - and middle schools, too. People who wear Abercrombie are often well-to-do and attractive, and so they are thought of as "popular" or "preppy." Being teenagers, they are often very possessive of their popularity and are loath to accept or be friendly with other types of kids. "Other types" means those who want to dress or act differently than the A&F children.
To those who hate it, it represents either the kind of money-squandering that they can't afford, or the frivolous and cruel social structure that they can't be a part of. A&F clothes are often cheaply made and fall apart in the wash, or are made to show lots of skin, which is disturbing when seventh-graders are amassing closetfuls of it. Basically, it's clothing that they know isn't worth the money, but that they buy because it's cool and pretty much normal to do so.
Abercrombie symbolizes affluence, coolness, stylishness, fitting it, being popular, being hott with two t's, being normal, conforming, being mindless, being careless, being without inhibition. A&F symbolizes being a young person - you don't have to worry or work or do anything except study and play and flirt and look good. For its supporters, it is innocence, and for its opponents, it is ignorance. That's why Abercrombie is so hugely controversial.
Currently, A&F is hugely symbolic in American high schools - and middle schools, too. People who wear Abercrombie are often well-to-do and attractive, and so they are thought of as "popular" or "preppy." Being teenagers, they are often very possessive of their popularity and are loath to accept or be friendly with other types of kids. "Other types" means those who want to dress or act differently than the A&F children.
To those who hate it, it represents either the kind of money-squandering that they can't afford, or the frivolous and cruel social structure that they can't be a part of. A&F clothes are often cheaply made and fall apart in the wash, or are made to show lots of skin, which is disturbing when seventh-graders are amassing closetfuls of it. Basically, it's clothing that they know isn't worth the money, but that they buy because it's cool and pretty much normal to do so.
Abercrombie symbolizes affluence, coolness, stylishness, fitting it, being popular, being hott with two t's, being normal, conforming, being mindless, being careless, being without inhibition. A&F symbolizes being a young person - you don't have to worry or work or do anything except study and play and flirt and look good. For its supporters, it is innocence, and for its opponents, it is ignorance. That's why Abercrombie is so hugely controversial.
Non-AF person: Why is that Abercrombie and Fitch model shown without wearing any clothing that could possibly be an advertised Abercrombie and Fitch product? It's marketing an image that obviously doesn't even need the clothes to exist! This is the decline of intelligent human society! Why are you so dumb, that you buy these ridiculous garments only because others do? Read a newspaper! Get a job and learn the value of a dollar!
AF Person: But she looks so cool. See, the naked guy over there is hot too. My older sister/The most popular girl in my class/that model wears A&F shirts. Maybe my mom will buy me this shirt. Maybe then I can look like her. I will look so good, who cares what it costs? I mean, if everyone else buys it then it's obviously not a bad deal, right? And it's so cute, who cares if it's a little flimsy? So you, you person with the problem, you just wish you could afford this/looked like me/were cool like me, right? Of course! Yeah, I'm still cool....
AF Person: But she looks so cool. See, the naked guy over there is hot too. My older sister/The most popular girl in my class/that model wears A&F shirts. Maybe my mom will buy me this shirt. Maybe then I can look like her. I will look so good, who cares what it costs? I mean, if everyone else buys it then it's obviously not a bad deal, right? And it's so cute, who cares if it's a little flimsy? So you, you person with the problem, you just wish you could afford this/looked like me/were cool like me, right? Of course! Yeah, I'm still cool....
by Bindlebeep September 21, 2005
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