A term used to describe the commercialized, watered-down form of late-stage glam
metal (hair
metal) that was
popular from the end of the '80s through the early '90s.
After Motley Crue'
s song "Home Sweet Home" became a smash hit in 1985, it became customary for every glam
metal and hard rock band to record a slower, softer "power ballad" to sell more albums. The music industry saw these types of songs as highly profitable, making them the new selling point of glam bands; oftentimes, a label would sign a band, record an album, release a hard rock song as the first single, before following it up with a slow-tempo, pop-influenced, wave-your-lighters-in-the-air power ballad. This was a highly successful strategy that defined the careers of later glam bands like Skid Row, Warrant, Nitro, Winger, and FireHouse. As the 80s ended and the 90s opened, most glam
metal hits were ballads rather than actual
metal songs, to the point that it could hardly even be called
metal. In fact, some early-90s
metal hits, such as Extreme's "More Than Words", were acoustic ballads. By this point, actual heavy metal had already moved on, with albums like Metallica's Black Album redefining the genre in the public consciousness. Needless to say, by the time
Nirvana came out with "Nevermind" in 1991, glam metal had been squeezed dry by the corporate music industry, and as grunge swept the nation, the genre went out with a whimper.