Beauty rock is a
sub-genre of what is commonly known as Post Rock. It focuses on the artistry and musicianship of the
music rather than marketability or radio-friendliness. Beauty rock groups such as Sigur Ros, Explosions In the Sky, The American Dollar, Glass
America, and The Vegas Report typically use chord progressions, rhythms, and melodies that exemplify the players' skill while providing a sonically pleasing
work. Beauty rock is sometimes minimalist and employs various instruments not commonly seen in the rock genre such as piano, strings, and bells. Sometimes referred to as "Movie Soundtrack
Music," beauty rock is often contemplative, expansive, and emotionally driven.