When a company or individual uses the diversity, equity, and inclusion of a show as a shield against criticism.
The way it's done is simple. Create a movie or show and make the cast diverse as insurance. When the movie/show starts to flop, ignore all the sane criticism and cherry pick the most offensive tweets and pretend that it's the norm. Then proceed to blame the fans as toxic, racist, sexist, transphobic, etc.
Doing this gets you free publicity, and increases the reputation of your company with people who believe the narrative. You may also get more viewers who are curious about the controversy, or rabid supporters who then believe that watching the movie/show is a moral imperative for minority rights.
This basically ensures that even if the movie/show is bad, you will still get a return on the investment.
The way it's done is simple. Create a movie or show and make the cast diverse as insurance. When the movie/show starts to flop, ignore all the sane criticism and cherry pick the most offensive tweets and pretend that it's the norm. Then proceed to blame the fans as toxic, racist, sexist, transphobic, etc.
Doing this gets you free publicity, and increases the reputation of your company with people who believe the narrative. You may also get more viewers who are curious about the controversy, or rabid supporters who then believe that watching the movie/show is a moral imperative for minority rights.
This basically ensures that even if the movie/show is bad, you will still get a return on the investment.
Prima: I don't know, this show seems pretty bad.
Coorporation: You just hate it because you are a scared little white man.
Prima: Stop gaslighting me with your Dei Shielding.
Coorporation: You just hate it because you are a scared little white man.
Prima: Stop gaslighting me with your Dei Shielding.
by wakkadoodooo September 13, 2022
Get the Dei Shieldingmug. An improvised tool or device to protect one's genitals balls nuts testicles scrotum from being hit with an object.
Ryan threw a water bottle at my nuts, but I used my plate as a Texas Shield.
Mario tried to flick me in the balls, but I used my phone as a Texas Shield and now his knuckles hurt.
Mario tried to flick me in the balls, but I used my phone as a Texas Shield and now his knuckles hurt.
by chaimy4life November 6, 2012
Get the Texas Shieldmug. by Tortoise84 April 3, 2021
Get the Cum shieldsmug. by dr4chess November 22, 2011
Get the Shielded Wolfmug. Steve: Robbie has been getting bullied a lot lately and his mom shows up to the school everyday.
Richie: I know that kids got The Rose's Shield!!
Richie: I know that kids got The Rose's Shield!!
by SchwiftySardonyx April 19, 2017
Get the The Rose's Shieldmug. by AgentFrenchFry October 14, 2015
Get the Parental Shieldmug. by Blake shields May 29, 2018
Get the Blake shieldsmug.