Adjective added to make something sound new, trendy, or better when it's really just the same warmed-over crap.
Way overused these days, to the point of being corny.
Example: Smart Cars, Smart Timer, Smart investing, Smart menu
Way overused these days, to the point of being corny.
Example: Smart Cars, Smart Timer, Smart investing, Smart menu
Marketing: Look, it's the new Smart Car.
Really: An engine on a cheap plastic chassis selling for 18K. More cheaply made than the 9K Chevrolet Aveo.
Marketing: This new Smart timer turns can turn your lights on when dark.
Really: Nothing more than a fancy light-sensor. They've been around for 50 years.
Marketing: ING direct is a smart way to invest your money.
Really: Just a bank CD. No smarter than any other bank CD. Only called "Smart" to mask the hidden fees.
Marketing: Behold the new Dunkin' Donuts Smart Menu.
Really: Formerly known as the low-fat menu. Now it's somehow "smart."
Really: An engine on a cheap plastic chassis selling for 18K. More cheaply made than the 9K Chevrolet Aveo.
Marketing: This new Smart timer turns can turn your lights on when dark.
Really: Nothing more than a fancy light-sensor. They've been around for 50 years.
Marketing: ING direct is a smart way to invest your money.
Really: Just a bank CD. No smarter than any other bank CD. Only called "Smart" to mask the hidden fees.
Marketing: Behold the new Dunkin' Donuts Smart Menu.
Really: Formerly known as the low-fat menu. Now it's somehow "smart."
by Uncle Lance March 18, 2009
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