A game monetization strategy for encouraging player spending by splitting the player base into smaller isolated groups (often servers) that cannot interact with each other within the game, especially in the context of pay-to-win and gacha. Whales will find it easier to top leader boards due to the smaller amount of competition, and non-whales who are surprised to find themselves on the leader boards will feel pressure to spend money to keep their position. Additionally, if casual players begin to lose interest and depopulate servers, low-population servers can be merged (usually without notifying players) to prevent whales from realizing that they are spending money on a dying game.
"Of course I bought the top tier battle pass! I've been in the Top 200 for PvP in this mobile game since it launched!" "Big fish small pond, eh?"
by ukn!und9rep8aph6ABE April 6, 2024
Get the big fish small pondmug. 
Your boyfriend's penis.
Martha: How was your day with John last night?
Chloe: I didn't have a good time. His penis is soooo small!!
Martha: Sucks to suck I guess.
Chloe: I didn't have a good time. His penis is soooo small!!
Martha: Sucks to suck I guess.
by yourgravelieshere March 2, 2023
Get the Smallmug. by Please send help, it's so cold December 31, 2017
Get the just a small scratchmug. by Lloljw December 4, 2018
Get the small dickmug.