Complete drama made to disguise to make people have feelings towards a thing/person which is not true and that drama is redundant AS HELL
This word can be used that way because The Emoji Movie is a piece of crap designed to make Pixar look great when in fact it's falling and that Pixar would have been better off without making the movie.
When you're listening to 50's music in your headphones at a very low volume and suddenly get the feeling that you're sitting in a movie theater before the previews and there is light music playing in the background as you talk to your friends.