In the traditional sense, if someone is "up to no good", they're doing something bad, or wrong.
WE ARE NOT TRADITIONAL.
We are a collective that defies all odds, a group of individuals, comrades from all walks of life.
Regardless of whether we have different beliefs, careers, experiences or values, we are all Up
Two Know Good.
"Up Two" as in two steps ahead, in the lead, striving to win.
"Know Good" as in seeking
Knowledge of Self, living the "good life".
We have chosen to commit to knowing
better, with intentions of doing
better.
We are seeking out the very best in ourselves and in every aspect of our lives.
(Taken from UpTwoKnowGood.com)