A complex ideology of which the definition changes depending on the context.
Woke (social): An attempt to appear holier than thou by supporting groups of people believed to be oppressed, such as a particular race, gender, or sexual orientation, often to a fanatical degree.
Woke (corporate): Using tokenism, or ‘boxticking,’ to force diversity into a piece of media usually for the purpose of attempting to appear virtuous, pandering to minorities, and/or chasing ESG scores; Performative diversity.
Woke (political): A far left political ideology primarily concerned with identity politics (sexual orientation, race, gender/sex, and gender identity) and the perceived need for social justice and political/policy action to help minority groups that are believed to be oppressed.
Wokism (broad): Assigning value to people based on mainly their intrinsic biological characteristics, but also some circumstantial characteristics such as wealth or education; The assertion that reality is subjective, such as the idea that there are more than two genders (sexes) or that gender doesn’t exist at all, and also a belief that morality does not exist; The belief that one must not only tolerate, but embrace the subjective reality of others, especially if they are in a minority group.
Woke (social): An attempt to appear holier than thou by supporting groups of people believed to be oppressed, such as a particular race, gender, or sexual orientation, often to a fanatical degree.
Woke (corporate): Using tokenism, or ‘boxticking,’ to force diversity into a piece of media usually for the purpose of attempting to appear virtuous, pandering to minorities, and/or chasing ESG scores; Performative diversity.
Woke (political): A far left political ideology primarily concerned with identity politics (sexual orientation, race, gender/sex, and gender identity) and the perceived need for social justice and political/policy action to help minority groups that are believed to be oppressed.
Wokism (broad): Assigning value to people based on mainly their intrinsic biological characteristics, but also some circumstantial characteristics such as wealth or education; The assertion that reality is subjective, such as the idea that there are more than two genders (sexes) or that gender doesn’t exist at all, and also a belief that morality does not exist; The belief that one must not only tolerate, but embrace the subjective reality of others, especially if they are in a minority group.
(Social) Amy supports transgender women because she thinks they're oppressed, when they essentially have the freedom to walk into whichever bathroom or locker room they want. She's so woke.
(Corporate) Disney's just had its thirteenth 'first gay kiss.' What a woke company.
(Political) Democratic candidate Jane Doe should never be president because she's far too woke.
(Broad) Wokism is a blight upon western civilization, and if we don't get rid of it, China will destroy us all.
(Corporate) Disney's just had its thirteenth 'first gay kiss.' What a woke company.
(Political) Democratic candidate Jane Doe should never be president because she's far too woke.
(Broad) Wokism is a blight upon western civilization, and if we don't get rid of it, China will destroy us all.
by RememberBubblebutt February 14, 2025
Get the Wokemug. While most of the youth use this term to describe someone who is cool and “dripped out”, I use it in a different sense. Personally, I use it to describe someone who is aware of the world. For example, if someone is knowledgeable on climate change or racial/social issues and is aware that these issues are indeed issues, they would be considered woke.
Jesse Pinkman: Who is more woke: that bitch ass chimpmunk Alvin or Zendaya?
Walter White: Most likely Zendaya. She is a real person and has experienced real discrimination.
Jesse Pinkman: But, Yo! He’s a chipmunk! Wouldn’t he be discriminated against?
Walter White: I don’t know Jesse, let’s get back to work.
Jesse Pinkman: Come on, Mr. White, can we have some fun? You’re like so old dude!
Walter White: Most likely Zendaya. She is a real person and has experienced real discrimination.
Jesse Pinkman: But, Yo! He’s a chipmunk! Wouldn’t he be discriminated against?
Walter White: I don’t know Jesse, let’s get back to work.
Jesse Pinkman: Come on, Mr. White, can we have some fun? You’re like so old dude!
by waterproofcans February 20, 2023
Get the Wokemug. A popular philosophy commonly associated with social justice that views materialistic power as the central motivation for all human relationships. It is commonly associated with post-modernism and critical theory.
The politicians are arguing over wokeness again!
by BrunoJonesky June 17, 2023
Get the Wokenessmug. A term used by people who wish that rampant racism, homophobia and misogyny was still socially acceptable
by GaelicSoxFan April 17, 2021
Get the Wokemug. Opportunities that only arise because of a perceived victimhood that can't be ignored in woke culture
"Look, it's that fucken idiot hosting the red carpet event again. He/she is only on TV because of woke privilege"
by Charwunsee January 23, 2023
Get the Woke privilegemug. Anything that is even mildly progressive that the American right doesn't like.
Examples:
Disney - Had a LGBT background character a few times.
Bud Light - Sponsored a trans woman once.
Target - Had pride merch in June once again just like every year, but it was only this year that conservatives made a fuss about it.
M&Ms - Temporarily changed the design of the green M&M as a marketing stunt in order to distract from their allegations of child slavery.
Examples:
Disney - Had a LGBT background character a few times.
Bud Light - Sponsored a trans woman once.
Target - Had pride merch in June once again just like every year, but it was only this year that conservatives made a fuss about it.
M&Ms - Temporarily changed the design of the green M&M as a marketing stunt in order to distract from their allegations of child slavery.
"M&Ms is so woke they changed the GREEN M&MS SHOES!!! Damn liberals at it again!"
"You know that N&Ms has been accused of child slavery? That this is all just a distraction?"
"Shut up wokie!"
"You know that N&Ms has been accused of child slavery? That this is all just a distraction?"
"Shut up wokie!"
by KrimsonKatt August 16, 2023
Get the Wokemug. A word used by uneducated to describe things they are afraid of eg: Women’s rights, Trans people, how attracted they are to trans people, the educated.
The woke left
by Ronald J.A. Drump October 6, 2025
Get the Wokemug.