An alternative to using the word
fail. The use is a shortened version of the word maximum to be used as the antithesis of the meaning:"the height, or
peak or success, the maximum".
The use of max can strangely be seen in post modern literature in an attempt to be creative about language. Sadly, the use of max as an adjective can often be overlooked or missed.
Can be seen as lax written with a
heavy accent.