The phrase that marked the turning point for
Urban Dictionary. It started as a primarily user run, democratically regulated site which was synonymous with subversion, self-parody and cultural critique. Too popular for it’s own good, UD’s owners’ no doubt became
overwhelmed with its potential for self-promotion and capital generation. Now, after every definition readers are reminded that someone is making money off their "user generated" dialogue. Even “Teabaggin” can be turned into a commodity - a side of subcultural slang now available with your
morning coffee.